Companies within the Internet Services vertical market share a common goal of providing products and services over the Internet. Serving such an enormous consumer base requires a considerable amount of storage capacity, robust systems, flexible information management tools, predictable performance, and security features. Given such data volumes, cost efﬁciency also becomes increasingly important, which requires a solution that is easy to manage, handles multiple tiers of storage and scales both horizontally and vertically to match demand.
Because the Internet Services market is very broad, we break the market down into four additional subcategories where our value proposition ﬁnds the most receptive audience. These categories are hosting, marketing and advertising, security and compliance and digital media and content. Hosting includes traditional web hosting, which we further deﬁne as either shared hosting, managed hosting, or large online web sites that host their own infrastructure, such as social networking sites and retail sites.